Channel Marketing Manager
Work Location: fremont, California
Job type: Full-Time
Posted: 06-12-2016
Salary: Negotiate
Email: job@40hrs.us
Job Description
Requirements include 5+ years of experience creating and executing marketing account level and national marketing campaign & programs. Understanding across multiple marketing disciplines with a strong attention to detail and deep understanding of marketing B2B products through channel partner
Job Responsibilities
- Develop channel marketing strategies for B2B channels and key accounts with the goal of building brand awareness and ensuring maximum channel partner successes in marketing and selling of company products.
- Create marketing programs to broaden our reseller base, recruit channel partners for vertical markets, and increase reseller engagement.
- Lead product launch process for B2B products; partner with product management and sales for market strategy.
- Collaborate with Sales team to design marketing plan(s) for our channel partners.
- Conduct account level reviews that outline performance & investment recap, based on both Return on Investment and Rate of Investment.
- Analyze POS at the channel and account level, develop action plans to increase velocity on a SKU.
- Develop and execute channel marketing strategy and communications.
- Create, deliver, and measure integrated marketing programs to include: channel programs, collateral, branding, messaging, and promotions.
Job Requirements
Please see JD...Thanks